christian louboutin:
Reporter Yao
to one, tracking,
red soled shoes, personalized counseling to children happy to learn, counseling children learn happily. I wonder how many people have cell phones have seen these ads, I do not know how many people fall, but I do not know how many people fed up.
few days ago,
christian louboutin outlet, Haishu, Ningbo, Zhejiang Branch of Industry and Commerce Bureau deeper investigation of law enforcement cadres, starting from the China Mobile platform, found the publisher of the SMS advertising, on-site inspection found that
Currently, the council has this case of SMS filing false and illegal advertisements, is investigation.
mobile advertising: a better market is contaminated
mobile advertising generally refers to the SMS advertising.
), enhanced short message service (EMS) and third-generation multimedia messaging service (MMS), including text information, color photos pictures, audio, video and so on, is the second television, radio, print, Internet, after the fifth-largest advertising media, have broad prospects for development. However, the better the market is being polluted.
people often use mobile phones With opening ceremonies, holiday promotions, there are friends, and sell goods, a tutor, usury,
christian louboutin on sale, real estate agents, ticket discount,
louboutin shoes, engraving Rush, there are selling fake diplomas, fake documents, false invoices, counterfeiting, sale aphrodisiac , and pornography in the institutions and personnel using SMS for information on a wide range of goods and services the invasion.
market: lack of a complete review of regulatory mechanism
SMS community spread false and illegal advertisements but rarely punished.
Primary law enforcement officers interview to reporters about the difficult supervision. Administrative punishment according to the provisions of Article 20 of Law, administrative penalties shall be governed violations occurred. And how to define mobile advertising violations took place and jurisdiction, but it is a major problem. Tracing the source of the illegal release of SMS advertising is the major regulatory problems.
interview, the reporter learned that, at present, the publisher of our text ads, including not only telecom operators, mobile value-added service providers (SP), but also to send advertisements directly to businesses and individuals who are advertising dispersion, the proliferation of false advertising, and law enforcement agencies and can not know the true identity of the sender, more difficult to manage.
The source also told reporters that there are in the mobile advertising value chain of a multi-level, including advertisers, advertising agencies, mobile operators, SP service providers. Advertisers, advertising operators and advertisement publishers and positioning the boundaries are very blurred. Short Message software, devices, and mass of the heavy use of special tools is also evidence to law enforcement out of a difficult problem.
frankly some of the industry, TV commercials, newspaper ads, magazines, an advertisement, you must have a valid license and operating permits, and even the emerging online advertising is gradually established a management model. However, mobile advertising did not complete the review of regulatory mechanisms.
Bar: Avoid after pollution
Clearly,
louboutin sale, norms SMS advertising market order, an effective SMS advertising market regulation before us is a major issue, but also the current problems to be solved.
multi-level regulatory system.
South Korea's legislative reference work great. South Korea to focus on improving the control of SMS advertising SMS receiving system, provides advertisers the release of SMS ads, must be marked All phones should have a kind of message 8 am the next day when not illegal to send text messages between the ads. SMS spam may be subject to heavy fines advertisers.
Qiu Baochang proposals, business management, telecommunications management and other urgent need to strengthen supervision and management, the SMS advertising into the existing regulatory system for advertising. Telecom Management should consider the mandatory use of sector norms and technical means to force the SMS advertising self-labeled, and strengthen technical means to prevent irregularities. The release of SMS ads, must be marked
the business sector should be as soon as possible SMS advertising management practices, strengthen administrative law enforcement supervision of SMS advertising, mobile advertising regulation to solve the problem, such as the establishment of illegal advertisements immediately stop publishing system on the publication of false advertising illegal SMS operators, service providers and advertising operator SMS ads to stop publishing at least 1 year or more qualified to form a sufficient deterrent effect. On the release reaction, harassing, obscene messages, advertising the suspect fraud, the judiciary should be combated.
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